Tóm tắt nội dung
- 1. What is print graphic design?
- 2. Printing graphic design products
- 3. Factors to understand when studying Print Graphic Design
- 4. Print size
- 5. Print file format
- 6. Display color system
- 7. Resolution
- 8. Inner crop compensation area
In an era of fierce competition and development of education, every profession seems to be saturated due to the large supply of human resources in the job market. However, there is an extremely necessary industry that is always thirsty for skilled workers but cannot meet them due to the huge demand – that is the profession of print design .
What is print graphic design?
Print graphic design is a particularly important industry in the field of design – communication – promotion. This is a group of professions that require creativity in the field of Multimedia Fine Arts, the job segment belongs to the group of “graphic design” (that is, static 2D design). In this field, learners of 2D design need to be able to design (layout – colors – images – brand knowledge..), and designers must also have an understanding of printing to serve. Good service for work.
Printing graphic design products
Products in the field of graphic design and printing are extremely diverse on the market such as:
- Publications for brand promotion (signboards, flyers, flyers, letterheads , namecards, catalogs, booklets , pamphlets…
- Publications for publishing (book covers, page layouts, magazines…)
- Outdoor and event publications (standees, hoardings, backdrops, banners, bandrolls…)
- Garment products (printing designs on t-shirts, uniforms, shoes, hats…)
- And many other products also need to be designed and printed
In general, the products of the Printing Graphic Design industry are extremely large, diverse and serve almost every aspect of life. As long as people still have the need to promote products, convey information, messages… this field is still non-existent and always has extremely great demand in society.
Factors to understand when studying Print Graphic Design
Each field has special things to keep in mind, if you are interested in Print Graphic Design , then follow FAN to find out what we need to know to be able to study well. hey!
Print size
Print size in design is one of the basic but extremely important knowledge. Each product will have specific sizes, suitable for the printing needs of the majority. Knowing the standard size in printing will help us save a lot of costs when printing because the printers all agree on the paper size so that there is no need to incur too much loss in printing and die cutting. finished product.
Here are some of the most commonly used basic printing sizes:
- A1: 59.4cm x 84.1cm;
- A3: 29.7cm x 42cm;
- A4: 21cm x 29.7cm;
- A5: 14.8cm x 21cm;
- Standee: 60cm x 160cm; 80cm x 180cm; 80cm x 200cm
- Brochure: 20cm x 30cm.
- Voucher: 7cm x 15cm
- Namecard: 9cm x 5.5 cm
Print file format
In order for the printing process to go smoothly, we also need to pay a lot of attention to the following print file formats:
- JPG/JPEG: As the default file format on digital cameras, JPG is saved using the appropriate resolution and correct color space. By default, JPG images are printed in the CMYK color system; However, the quality of JPG/JPEG is quite low so the quality of the printed product cannot be guaranteed
- PDF: Capable of saving in vector format, clear images and popular in most printing units.
- EPS: Vector graphics are usually saved in this format once completed and can still be scaled unlimitedly using this file type, where it can be used in many different versions without worry. faulty;
- PNG: This file type excels by providing high image quality and supporting transparent backgrounds or opaque features in the image; This is also a file commonly used in printing because it ensures higher quality
- TIFF: This is an extremely professional file used in printing, ensuring high sharpness, can be reopened in Photoshop, Illustrator, Coreldraw for editing when needed, this is the preferred method of printing designs. Compressing an image also does not reduce its quality unlike most of the file types mentioned above.
Display color system
In design, there are two main color systems: CMYK and RGB, each color system will mainly serve a different need. If RGB serves products that need visibility, eye-catching, colorful, and sparkling effects on digital, then CMYK is the main “keyword” to be able to print color-accurate products. in Print Graphic Design.
Printing companies always, always choose to use the CMYK color system, so designers need to make sure the color mode is set to CMYK in whatever design application they are using. Designing in RGB mode instead of CMYK can still happen, but we need to know more tips for exporting printing files to convert a design from RGB to CYMK without changing the color and keeping the effect. response.
Resolution
The key factor that determines whether a printed product is of good quality or not depends largely on image resolution. In printing, depending on the size of the publication, we can use the appropriate resolution, because if we choose too low a resolution, the finished product will be of poor quality. Conversely, if we choose too high a resolution, the finished product will be of poor quality. If a product has a large size (for example, a panel, a backdrop , etc.), the file size will become very large and the printer will take an extremely long time to process, waste the machine, break down, or even be unable to print.
Here are some examples of the appropriate resolutions for publications that are commonly set by printers:
- Standee: 150 dpi
- Sizes A2 – A3 – A4 – A5: 300 dpi
- Backdrop – banner – bandroll: 72dpi
- Large pano: 50 dpi (or 72 dpi)
- …
Inner crop compensation area
Print will automatically trim 2 – 3 mm of the outer edges of the design. This forms the concept of “cropped area” which means that designers need to leave about 2-3mm extra around the document to compensate for the printer cropping area.
In addition, there are some other notes about embedding images, fonts… However, this is also the basic knowledge that designers must grasp during the learning process. So when you study Graphic Design, pay attention to master the basic knowledge in class, so that you can understand and practice well in the future.
